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THIS IS MY RESEARCH PROJECT PRESENTED TO THE UNIVERSITY OF NAIROBI FOR MY MASTER OF ARTS DEGREE IN COMMUNICATIONS IN 2014. A COMPLETE COPY OF THE THESIS IS AVAILABLE HERE . CITATION IS ALLOWED, JUST REMEMBER TO GIVE ME A HEADS UP. THANK YOU AND ENJOY!! Synopsis Kenya's economy is highly dependent on natural resources. However, these natural resources are at risk of extinction due to environmental degradation. The general perception is that environmental degradation is partly due to lack of environmental awareness. Studies have shown that many Kenyans rely on and trust the media for information. This research sought to establish the role television as one of the media channels can play in creating awareness on environmental issues. This research used the media framing theory to show how frames such as timing, audience preferences and content influence the reception of environmental messages on television by audiences. To establish this, the researcher interviewed 30 key inform

In November this year, I was lucky to be among participants at the Understanding Risk and Finance Conference held in Addis Ababa, Ethiopia. The overall aim of the 1 week conference was to assess disaster preparedness in the African Context, share best practices in disaster preparedness as well as financing of disasters. Ebola Two disaster areas that stood out for me were Ebola and climate change. On Ebola I was thrilled to hear first hand experiences from doctors and nurses from Sierra Leone and Uganda on how they had helped curb the Ebola epidemic. Prior to this conference, I had only read and watched news about the Ebola epidemic. I had not had a chance to meet face to face and hear stories from the brave warriors who against all odds (poorly equipped hospitals, lack of enough personnel, propaganda that the disease was a biological missile, people seeking help from traditional doctors instead of going to hospital, being stigmatized and isolated from family and friends, watchin

Every 5th Day of December, volunteers the world over celebrate the International Day of Volunteers. This year even though I was away from my home country Kenya, I joined fellow volunteers in Uganda in an event organised by the country's United Nations office to celebrate the day. The theme this year was:"Your World is Changing, Are You? Volunteer! What excited me most about this year's celebrations is that they paid special attention to the role volunteers can play in the achievement of the new Sustainable Development Goals. Those who know me and/or have been following my updates on social media know that volunteerism and SDGs are the two things I have been keen on this year so having the two combined was a major win for me. For the celebrations in Kampala, we had a 3km procession from the UN offices to Nakaawa market where we did a clean up. We also donated some cleaning tools to the market officials so they can use them for future cleanups. Overall it was a good day